BUSINESS & INTERNET TV
How will your staff react when your organisation finds itself in the media spotlight? Will they know what to expect when the cameras turn on them? Will they perform for you? And are you exploiting the media to your own advantage?
Our training courses are individually tailored to our client's needs, covering everything from An Introduction to the Media for those with no previous media experience to Confidence on Camera for seasoned communicators who might just need a refresher course before a big event like a press conference or a TV interview. Or, to prepare for your organisation's worst case scenario, you might want our Crisis Media Management course for key staff. Courses can be conducted at clients' premises or at a convenient alternative location.
Our tutors are practising TV and Radio journalists, skilled in the art of recorded interviews and fully aware of current media practices and policy. Each course is devised specifically for the clients' individual needs and includes recorded radio and tv interviews based on the client's own "hot" topics.
Our staff have produced successful media training courses for clients such as OFWAT, OFTEL, OFFER, Imperial College, South West Water and AUDI UK.
Crisis Media Management
How well prepared is your company or organisation for when disaster strikes? How will you deal with the media? Who will speak to them and where will you hold your press conferences? How will you keep them at bay until you're ready to make a public announcement? And what about the coming weeks and months - how will you control the flow of information then?
These and many other related topics are covered in our Crisis Media Management courses, tailored specifically to your organisation, your site and your personnel. Working journalists, with experience in covering some of the biggest disaster stories in the UK in recent years, will guide your team through the potential pitfalls that can occur when the unthinkable happens to you.
Televisionary staff have devised and produced courses for organisations and companies working in a number of high risk industries: Shell, BP, BASF, Centrica, Hickson & Welch, Hoyer UK, the British Firework Manufacturer's Association. Courses take place at clients' headquarters or operational sites and include discussion of site layout and local facilities.
A Typical One Day Training Course
A typical one day Media Training course would include:
An introduction to the media: What is the media and how does it work?
Newspapers, Radio & Television: Different approaches, different dangers, different opportunities.
The Radio Interview: Different forms: studio/location/telephone/one-to-one/the phone-in.
The sound bite: Practical session - recorded interviews, group playback and discussion.
The Television Interview: Different forms/the tricks of the trade. How an interview is put together for television. Practical session - recorded interviews, group playback and discussion.
Crisis Management: A disaster unfolds. What to tell the media and how to say it.
Admitting liability: Practical session - recorded interviews, group playback and discussion.
Course review and questions.