A typical one day Media Training course would include:

An introduction to the media: What is the media and how does it work?

Newspapers, Radio & Television: Different approaches, different dangers, different opportunities.

The Radio Interview: Different forms: studio/location/telephone/one-to-one/the phone-in.

The sound bite: Practical session - recorded interviews, group playback and discussion.

The Television Interview: Different forms/the tricks of the trade. How an interview is put together for television. Practical session - recorded interviews, group playback and discussion.

Crisis Management: A disaster unfolds. What to tell the media and how to say it.

Admitting liability: Practical session - recorded interviews, group playback and discussion.

Course review and questions.

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