Advertiser Funded Programming

With Sky Plus, TiVo and other PVR (personal video recorder) systems destined to make "spot" advertising a thing of the past, more and more brands and organisations are turning to Advertiser Funded Programming as the way to raise their profile and get a message to a target audience. Televisionary is one of the UK's leading producers of AFP, with funded programme credits for ITV, CiTV, Channel 4, SkySports and a number of foreign broadcasters.

Our long-running Channel 4 series Waterstories was the UK's first three-way funded series. The British Marine Federation, British Waterways and the Environment Agency joined forces to fund 18 short films to promote recreational use of the rivers, canals and lakes of the UK. The series has been running on Channel 4 for more than 3 years.

Our annual coverage of the UAE President's Cup, a one hundred mile endurance horse race through the Arabian desert, is produced as The World's Toughest Horse Race and is shown around the world. Funded by the UAE, the programme demonstrates how the Emirates is leading the world in the development of endurance racing. Channels showing the programme include Channel 4, Skysports, The Outdoor Life Network (USA), Fox Sports (Aus), ESPN Star (Africa & Asia) and Viasat (Scandinavia). In all, the programme reaches more than 550 million homes.

Televisionary now has links with all of the UK's major commercial channels and is devising AFP projects for some of the UK's most successful brands. Please contact us for a free consultation.